A local SEO and reputation-building campaign that turned a quiet Google Business Profile into the practice's top new-patient channel.
Bright Smile Dental had loyal patients and strong word-of-mouth, but new patient inquiries had stalled. Their Google Business Profile was thin — no recent photos, few reviews, and a website that didn't clearly target the specific services and neighborhoods patients were searching for.
"We had great patients but new-patient calls had basically flatlined. We didn't realize how much we were relying on referrals alone."
— Dr. Sarah M., Practice OwnerWe rebuilt the Google Business Profile with a complete service list, fresh photos, and a consistent posting schedule, then rewrote on-page content around real patient search terms — "emergency dentist," "same-day cleanings," and neighborhood-specific pages. A structured review request workflow was rolled out at checkout to turn happy patients into 5-star reviews.
Review volume grew from 38 to 140 in four months, with every review responded to within 24 hours. Combined with fresh photos and updated hours, the profile went from looking dormant to looking like the most active practice in the area.
Within four months, online booking requests doubled and the practice moved into the top 3 results for "dentist near me" and "emergency dentist" across their service area, with profile views up 96%.
The practice is now expanding the same content and review strategy to a second location opening later this year.
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